Keurig Debuts College Brewers
December 11, 2013,
The collegiate collection of Keurig Mini Plus brewers
WATERBURY, Vt.-The Keurig brand of Green Mountain Coffee Roasters (GMCR) has launched a line of college-branded Keurig K-Cup Mini Plus brewers.
The collection encompasses brewers with decals from a number of NCAA Division colleges, including the University of Arizona, the University of Arkansas, the University of Florida, the University of Georgia, the University of Miami (Fla.), the University of Mississippi, the University of Nebraska, Rutgers University, the University of Texas and Washington State University. GMCR Senior Vice President of Marketing Dwight Brown described the collection as "a fun, creative way to allow passionate Keurig consumers to showcase their school spirit while enjoying the great variety of Keurig brewed beverage."