Keurig Debuts Keurig Brewed Campaign

READING, Mass.-Keurig has launched a new patented campaign, Keurig Brewed, intended to boost consumer satisfaction with its products.

As part of the campaign, the company is introducing the Keurig Brewed logo as its official seal of approval. The logo is geared toward informing consumers that they are receiving the "genuine article," according to a company statement--products that have been endorsed, tested and subjected to Keurig's standards for taste, quality and safety.

To educate consumers what the Keurig Brewed logo means, the company has begun a multifaceted marketing plan that includes consumer advertising on television and digital media, updated packaging, trade advertising, a public-relations campaign and sales-force training.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.