Keurig Introduces New Brand Positioning, Packaging
December 17, 2010,
READING, Mass.--Keurig has debuted a campaign focused on a renewed emphasis on its "Choose. Brew. Enjoy." tagline and redesigned packaging.
The updated branding includes "engaging" language, color scheme and design elements to communicate "that Keurig has redefined brewing by combining state-of-the-art brewing technology with their patented K-Cup portion pack," according to a statement from the coffeemaker brand. The new look features a prominent black, circular logo with the brand's coffee mug and sketched star. In addition, the "Choose. Brew. Enjoy." tagline will be at the center of all of Keurig's communication initiatives, including new product introductions and integrated marketing programs.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money