Keurig, Smucker Expand Partnership

Keurig Green MountainWATERBURY, Vt.-Keurig Green Mountain and The J.M. Smucker Co. have reached a multiyear agreement to expand their partnership for the manufacturing, marketing, distribution and sale of Smucker's coffee brands.

The brands include Folgers, Folgers Gourmet Selections, Cafe Bustelo and Millstone. Mark Wood, Keurig's senior vice president of global hot systems, said the new agreement--which extends the partnership that began in 2010--expands the Smucker-branded K-Cup product offering for use in new Keurig brewing systems, including the forthcoming Keurig Bolt and Keurig 2.0 brewers. It also provides a platform for the two companies to expand in a variety of channels in the United States and Canada.

Mark Smucker, Smucker's president of U.S. coffee, said, "The Keurig platform continues to grow, and this agreement will further enhance our leadership in the at-home coffee category by expanding our existing K-Cup pack offerings, participating in the new Keurig brewing systems and expand our presence in multiple distribution channels."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money