Keurig, Smucker Expand Partnership
May 8, 2014,
WATERBURY, Vt.-Keurig Green Mountain and The J.M. Smucker Co. have reached a multiyear agreement to expand their partnership for the manufacturing, marketing, distribution and sale of Smucker's coffee brands.
The brands include Folgers, Folgers Gourmet Selections, Cafe Bustelo and Millstone. Mark Wood, Keurig's senior vice president of global hot systems, said the new agreement--which extends the partnership that began in 2010--expands the Smucker-branded K-Cup product offering for use in new Keurig brewing systems, including the forthcoming Keurig Bolt and Keurig 2.0 brewers. It also provides a platform for the two companies to expand in a variety of channels in the United States and Canada.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money