KitchenAid Boosts Partnership with Aspen Food & Wine Classic

ASPEN, Colo.-Whirlpool's KitchenAid brand is augmenting its long-standing partnership with the Food & Wine Classic here by sharing culinary content from the event with those who can't attend.

Both KitchenAid and Food & Wine magazine, which hosts the event, will produce 10 video segment derived from 10 of the event's chef demonstrations. Food & Wine will post the videos on its website,, and KitchenAid will share the videos through social-media channels such as Facebook and YouTube. The videos will include tips from chefs on food and wine pairings and best uses for special ingredients as well.

The videos will also air on Amex TV, American Express' interactive television brand channel, which is available through Internet-connected TVs and through cable satellite services such as AT&T Uverse, Cablevision, DirecTV, Dish and Verizon Fios.

As at past Food & Wine Classics, attendees will be able to bid on KitchenAid Stand Mixers signed by celebrity chefs at live auctions to benefit Cook for the Cure, the partnership between KitchenAid and Susan G. Komen, the breast-cancer fund-raising organization.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.