KitchenAid Boosts Partnership with Aspen Food & Wine Classic
June 12, 2013,
ASPEN, Colo.-Whirlpool's KitchenAid brand is augmenting its long-standing partnership with the Food & Wine Classic here by sharing culinary content from the event with those who can't attend.
Both KitchenAid and Food & Wine magazine, which hosts the event, will produce 10 video segment derived from 10 of the event's chef demonstrations. Food & Wine will post the videos on its website, foodandwine.com, and KitchenAid will share the videos through social-media channels such as Facebook and YouTube. The videos will include tips from chefs on food and wine pairings and best uses for special ingredients as well.
As at past Food & Wine Classics, attendees will be able to bid on KitchenAid Stand Mixers signed by celebrity chefs at live auctions to benefit Cook for the Cure, the partnership between KitchenAid and Susan G. Komen, the breast-cancer fund-raising organization.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: Bloomie's Home Makeover
The luxury department store retailer unifies its home floors at its flagship store on 59th Street in New York City and modernizes the shopping experience.
ALSO IN THIS ISSUE:
- The American Makers - Retailers grapple with the rewards and challenges of selling American-made home furnishings.
- Category Trends: Tabletop - The newest cocktail and dining trends influence barware and serveware design.