KitchenAid, Komen for the Cure Team with Chef Pepin on Nationwide Cancer Event
June 28, 2012,
BENTON HARBOR, Mich.-KitchenAid and Susan G. Komen for the Cure have united with chef and PBS cooking-show host Jacques Pepin on a nationwide event intended to raise funds for the fight against breast cancer.
Called "1,000 Cooks for the Cure," the event is encouraging people to host a dinner party, barbecue, office party, dessert sampling or any other type of get-together from July 20-29. Party hosts then encourage guests to bring donations of any amount that will go to Susan G. Komen for the Cure, funds that can go either to the organization's national efforts or to local breast cancer initiatives. The goal of this campaign is to enlist 1,000 cooks to host gatherings in that time frame.
Anyone who hosts a party registered at CookfortheCure.com will receive a thank-you gift from KitchenAid and Pepin, a long-time supporter of the program. The gift is a Villeroy & Boch "Pass the Plate" serving platter, designed by Pepin and sent by mail upon the receipt of contributions. In turn, each time the plates are registered on CookfortheCure.com and regifted, along with a homemade meal, KitchenAid will make an additional $5 donation to the Komen organization. The purpose of the program is to maintain a constant stream of contributions to the organization.
Also, every host who registered his or her party and raises at least $50 will be entered into a random drawing for a three-day trip to New York to attend one of Pepin's professional cooking classes at the French Culinary Institute, a set of personally autographed cookbooks authored by Pepin, and dinner at the institute's L'Ecole restaurant.
All hosts must register at CookfortheCure.com by July 29. Donations must be submitted by Aug. 31.