KitchenAid Launches New Campaign, Boosts Spending on Marketing
May 15, 2013,
BENTON HARBOR, Mich.-KitchenAid has debuted a new marketing campaign and is "significantly increasing its marketing investment over last year," said Cynthia Soledad, the brand's senior marketing director.
The new campaign comes with the tagline,"There's so much more to make," and is geared toward consumers who are trying to expand their cooking skills. The campaign will use print and digital advertising, with ads slated to appear in Bon Appetit and Food & Wine magazines, advertorials and video content built around co-sponsored culinary events, including Feast Portland and the Classic in Aspen. KitchenAid is also sponsoring the second season of "Martha Stewart's Cooking School" and the first season of "Martha Bakes," both on PBS.
Social media will also play a role in the campaign. KitchenAid will launch a new blog, KitchenAid Kitchenthusiast, a Facebook recipe tab and a series of challenges for its social-media community.