KitchenAid, SodaStream Partner on Soda Maker
June 17, 2013,
BENTON HARBOR, Mich., and AIRPORT CITY, Israel-KitchenAid and SodaStream have reached an agreement to develop a soda maker to be added to the KitchenAid product portfolio.
Terms of the deal were not disclosed in a joint statement from the two manufacturers. The new soda maker is expected to be available at retail in the fourth quarter of this year.
Daniel Birnbaum, SodaStream's CEO, said, "Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.