KitchenAid Teams with Food & Wine Classic
May 21, 2010,
ASPEN, Colo.--Already a sponsor of the Food & Wine Classic, KitchenAid has partnered with the culinary event to produce online content based on the activities that take place during the event.
The 28th annual Food & Wine Classic is scheduled to take place here on June 18. KitchenAid and the event will then create and share content featuring the participating chefs, recipes and techniques, and cooking demonstrations from the event, and make it available on the Food & Wine Web site, foodandwine.com, and on KitchenAid's Facebook page, facebook.com/KitchenAid.
During the Classic, attendees will have the opportunity to bid on KitchenAid stand mixers signed by celebrity chefs at the Cook for the Cure auctions scheduled during the event. Cook for the Cure is the partnership between KitchenAid and Susan G. Komen for the Cure, the organization that fights breast cancer through a number of activities.