Krups Partners with Barista Lewontin
April 9, 2014,
NEW YORK-The Krups brand of Groupe SEB has formed a partnership with barista Samuel Lewontin, in which Lewontin will share his experience in preparing barista-quality coffee recipes with Krups coffeemakers.
Lewontin was present at last month's International Home + Housewares Show at Groupe SEB's booth, sharing his coffee and espresso expertise with retailers and media, according to a Krups statement, and performing demonstrations. Michelle Lupton, marketing communications director for Krups and Groupe SEB, said Lewontin and Krups will continue to share barista-quality coffee recipes as part of this partnership, with a focus on Krups professional-grade coffee, espresso and fully automatic machines.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.