Kuhn Rikon Celebrates 25th Anniversary with New Ad Campaign, Introductions
Posted on July 2, 2013 by
NOVATO, Calif.-Kuhn Rikon is celebrating its 25th anniversary with product introductions and a new branding and advertising campaign showcasing the company's product design. A new 25th anniversary graphic will be used throughout the year.
Targeting consumers who love to cook, the new ads will appear in "Cooking with Paula Deen," "Food Network Magazine," "Fine Cooking" and "Saveur." In the ads, Kuhn Rikon promotes itself as "the #1 Swiss brand of cookware and cooks' tools."
Product introductions include the Corn Twister, for quickly and easily removing corn from the cob, the best-selling Original Swiss Peeler in polka dots, Colori knives and a 25th anniversary ad that focuses on the entire line.