Le Creuset Launches LeCreusetPairings.com and Pinterest Contest
May 3, 2012,
CHARLESTON, S.C.-Cookware company Le Creuset has launched contests for both consumers and bloggers to celebrate two of its lines: stainless steel and colored enamel cookware.
Consumers who visit LeCreusetPairings.com can sign up to name their favorite pairing in the kitchen, such as steak and potatoes or salt and pepper, and then have a chance to win a weekly prize: a stainless-steel 3-quart saucepan and a stainless-steel 9.5-inch fry pan. The sweepstakes will run until December 2. A grand prize winner will be announced on December 3, and will receive $1,500 of Le Creuset stainless steel and Marseille-colored enamel cookware.
In addition, Le Creuset asked 14 food bloggers and photographers to take pictures of the new Marseille blue line with the stainless steel line, and Le Creuset has created a Pinterest page of the results at http://pinterest.com/lecreuset/photo-contest-le-creuset-pairings. People are welcome to "like" their favorite photo and the blogger with the most "likes" at the end of May will receive a set of cookware to giveaway to their readers as well as some Le Creuset cookware for themselves.