Lifetime Brands Partners with Chef Guy Fieri
January 18, 2012,
GARDEN CITY, N.Y.-Lifetime Brands has inked a licensing deal with celebrity chef Guy Fieri for a line of cookware, kitchen gadgets, cutting boards, pantryware and tabletop items that will launch at the International Home + Housewares Show in Chicago in March.
Fieri is the star of Food Network shows "Diners, Drive-Ins and Dives," "Guy's Big Bites" and "Rachael vs. Guy: Celebrity Cook-Off."