Lifetime Expands Kizmos Line into Dinnerware

GARDEN CITY, N.Y.-Introduced earlier this year, Lifetime Brands' Kizmos Get Happy line has expanded into dinnerware, which will be shown at the New York Tabletop Show later this month.

Made of melamine, the initial tabletop group will include four patterns (red, green, purple and a multi-color), each having a mug, a bowl, a salad plate and a dinner plate. There will also be four-piece flatware sets in matching colors. The collection will be sold open stock, though it could be configured into sets in the future.

"The brand language is so unique," Dan Siegel, executive vice president, Lifetime Brands, told HFN. The line has more of an international appeal -- "a fun, worldwide look," he added. And Lifetime Brands itself is a "more global company at this point." Already the company is planning to launch other categories within the line, such as water bottles.

The initial line of Kizmos kitchenware looks to bring service with a smile in the kitchen. "Most kitchen tools and gadgets have a black handle with a steel head or a black handle with a black head," said Sid Ramnarace, vice president of SPARK, the advanced design division of Lifetime Brands. But with the Kizmos line, "the color is fun -- people automatically respond to it...When they see these items, they smile."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money