Lifetime Inks License Deal with Debbie Meyer
Posted on July 30, 2013 by
GARDEN CITY, N.Y.-Lifetime Brands has signed an exclusive licensing agreement with Housewares America, also known as The Debbie Meyer Co., to manufacture, market, sell and distribute Debbie Meyer products worldwide.
Meyer, an entrepreneur and inventor, appears regularly with her brand on HSN and as a guest on national television, syndicated radio and as a keynote or featured speaker. The license covers her existing products, among which are the Debbie Meyer GreenBags, which are used to naturally store fruits and vegetables; the Debbie Meyer GreenBoxes, designed to keep produce and baked goods fresh for a longer period of time; the Debbie Meyer GeniusVac, a handheld, portable and battery-operated food vacuum sealing system; the Debbie Meyer GeniusRack, a bakeware and cookware organizer; and the Debbie Meyer DishwasherPal, a patented mat that goes inside the dishwasher to keep dishes and glasses from shifting.
The agreement also calls for Lifetime to expand the brand's distribution throughout its international network. In a Lifetime statement, Meyer said her new partnership with the company "will not only help me continue to increase my distribution, but also help me apply my proprietary technologies to even more new products and categories."
Dan Siegel, Lifetime's president, said Meyer and the company "are both passionate about developing innovative products that solve problems for consumers in a simple and cost-effective way."