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Lodge to Enter Stainless Steel, Silicone Categories at Housewares Show

Posted on February 16, 2011 by HFN Staff

SOUTH PITTSBURG, Tenn.-Having manufactured cast-iron cookware in the United States since 1986, Lodge Manufacturing is now expanding into stainless steel cookware and silicone accessories.

Launching next month at the International Home + Housewares Show, the stainless steel cookware will be part of a nine-piece set available in May. It will include a 1.9-quart stainless steel sauce pan with lid, a 3.4-quart stainless steel sauce pan with lid, an 8-quart stainless steel stock pot and a 3.3-quart stainless steel deep skillet with an interchangeable lid, a 10.25-inch cast-iron skillet, and a red silicone hot-handle holder. The cast-iron skillet is made here, while the stainless steel cookware, glass covers and silicone handle holder are made in China. The set will retail at $280.

"We decided to develop the set as a way to introduce Lodge cast iron to buyers, dealers and consumers who don't traditionally buy or use our core brand but were interested in it--a powerful suggestion and introduction to Lodge," Mark Kelly, marketing promotions manager, told HFN.

The new open-stock silicone group includes hot-handle holders, square trivets with Lodge's logo and square pot holders--all available in four colors.