Louvet Named P&G President of Global Male Grooming

Patrice LouvetPatrice Louvet

CINCINNATI-Procter & Gamble has appointed Patrice Louvet president of its Global Male Grooming unit.

The move puts Louvet in charge of the company's male-grooming brands, including the Braun line of men's electric grooming products.

He will report to Dimitri Panayotopoulos, vice chairman of Global Business Units. He will succeed Charles V. (Chip) Bergh, who is retiring on Sept. 1 from P&G after 28 years to pursue his aspiration to be CEO of a major company, according to a P&G statement.

Before assuming his new post, Louvet was president of Global Prestige, P&G's fragrances unit. He will be succeeded in this position by Joanne Crewes, vice president of Global SKII and Female Beauty in Australasia, the ASEAN (Southeast Asian) countries, India, Japan and Korea. Both executives will assume their new posts on July 1.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.