Margaritaville Cargo Debuts Landing Page, to Launch Mobile App

BOCA RATON, Fla.-Jarden's Margaritaville Cargo brand has launched a Mixed Drink Maker landing page and will introduce a free mobile party application.

The landing page, TheMixedDrinkMaker.com, features an application that lets users create new Facebook Timeline covers called "Social Cocktails," which can be customized. Users can connect to the page via Facebook, choose from one of the customizable themes and hit the MIX button. The online tool takes photos of items the user "likes" and comments from his/her Facebook profile to design a unique "Social Cocktail" Timeline cover.

The mobile app, called Party It Up, will allow users to invite guests to a party by sending invitations directly on Facebook or to their mobile phones. It also provides lists of what guests can bring to a party, including foods, drinks, games and music. Party It Up is slated to launch in the middle of this month.

The Margaritaville Mixed Drink Maker produces 48 cocktails using tequila, vodka or rum. The user selects a cocktail from a digital display and pushes a button to create the cocktail within minutes.

HFN Staff | News & Commentary

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