Mastrad Appoints EVP, Sales and Marketing
November 15, 2011,
LOS ANGELES-French-based gadget maker Mastrad has named Mark Cassin its new U.S. managing director, in charge of directing and overseeing the United States market.
In addition, Tim Morgan was named executive vice president of sales and marketing. Morgan will be responsible for directing and managing all sales and marketing efforts in the U.S.
Morgan has worked at several housewares companies, most recently at Tramontina, and Mastrad credited him with creating new corporate sales and marketing programs based on branding and feature differentiation of existing products.