Mastrad Gets a Makeover
April 11, 2012,
LOS ANGELES-Mastrad has a newly designed logo and product packaging to reflect the company's roots.
The new logo combines the signature "tomapple" symbol with the Mastrad name and "Paris" very clearly labeled, signifying where the products are created. Product packaging has also been redesigned to make items more visually appealing and identifiable, the company said.
"In addition to wanting to create a universal look for our brand that represented our vision and dedication to providing quality, stylish culinary necessities, we took customer and retailer feedback into account to make for an overall attractive presentation that we hope will make all the difference when purchasing from our line," said Mastrad CEO Mathieu Lion. "A definite improvement, we look forward to slowly converting all products to this new packaging and logo and hope that current and potential customers like the changes as much as we do."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.