Metrokane to Sponsor "Vine Talk" PBS Series
March 9, 2011,
NEW YORK-Metrokane will be a sponsor of "Vine Talk," a new series to begin airing on PBS in April.
Actor Stanley Tucci, the host of the series, will lead a panel of celebrities and prominent chefs through a blind taste test to select their favorite wine. Different wine regions from around the world serve as inspiration.
Metrokane will air 15-second spots at the opening and closing of the show. The spots will feature Metrokane's Rabbit Wine Accessories.
The show is a perfect blend of subject matter and audience to promote our Rabbit brand," said Riki Kane, president of Metrokane. "We feel privileged to participate in 'Vine Talk'."