Meyer's Anolon Breaks New Fall Campaign; Incorporates Digital Media
Posted on November 10, 2010 by
VALLEJO, Calif.-Meyer's latest ad campaign for Anolon incorporates not only the traditional food-centric magazines/e-zines, but also includes digital versions and lifestyle publications that target a higher number of men.
Rolling out this fall, the campaign features a young, sophisticated-looking man in his 20s searing a duck breast with the Anolon Nouvelle Copper, a collection introduced this year. It will break in the December issues of such foodie magazines as Food & Wine, as well as lifestyle publications like The New Yorker, Vanity Fair and GQ. In addition, it will include digital versions, such as a three-minute video showing how to cook the duck breast on Vimeo.com and YouTube.com. Other social media platforms such as Facebook and Twitter will also be used.
"Today's groundbreaking media technology, which includes the growing popularity of digital tablets such as the iPad, has inspired us to develop our most creative ad campaign yet for Anolon," said Suzanne Murphy, vice president of marketing at Meyer Corp., U.S. "Today's digital formats are ideal for demonstrating how much fun cooking is with the right ingredients and equipment."