Microplane Appoints Friedman National Sales Manager

Posted on March 7, 2012 by HFN Staff

RUSSELVILLE, Ark.-Microplane has appointed Janice Friedman national sales manager, kitchen products, effective today.

Reporting directly to Joel Arivett, vice president at Microplane, Friedman will be responsible for management of all sales activities, customer relationships and market development. Microplane's independent sales representatives will report to Friedman. Dayna Butler, the company's former national sales manager, has left the company.

A skilled veteran of the housewares industry, Friedman was most recently vice president, sales, Eastern region at SodaStream. Friedman has also worked as national sales manager at Terraillon Corporation, and as regional sales manager for Polder,Inc. Earlier in her career, Friedman was cookware sales manager at Lynns Concepts, a key account manager at T-Fal Corporation, and held various buyer and managerial positions for Macy's East.

"We're very pleased to welcome Janice to our organization," Arivett said. "Her extensive sales expertise in kitchen products will be pivotal to helping us maintain and broaden our market share in the gourmet products category. We look forward to introducing Janice, who many of our customers already know, at the Housewares Show in Chicago."


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