Microplane Appoints Friedman National Sales Manager

RUSSELVILLE, Ark.-Microplane has appointed Janice Friedman national sales manager, kitchen products, effective today.

Reporting directly to Joel Arivett, vice president at Microplane, Friedman will be responsible for management of all sales activities, customer relationships and market development. Microplane's independent sales representatives will report to Friedman. Dayna Butler, the company's former national sales manager, has left the company.

A skilled veteran of the housewares industry, Friedman was most recently vice president, sales, Eastern region at SodaStream. Friedman has also worked as national sales manager at Terraillon Corporation, and as regional sales manager for Polder,Inc. Earlier in her career, Friedman was cookware sales manager at Lynns Concepts, a key account manager at T-Fal Corporation, and held various buyer and managerial positions for Macy's East.

"We're very pleased to welcome Janice to our organization," Arivett said. "Her extensive sales expertise in kitchen products will be pivotal to helping us maintain and broaden our market share in the gourmet products category. We look forward to introducing Janice, who many of our customers already know, at the Housewares Show in Chicago."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money