Microplane Debuts National Consumer Advertising Campaign
June 2, 2010,
RUSSELLVILLE, Ark.-Microplane is set to roll out a new national consumer advertising campaign beginning this July though the fourth quarter, with five ads each focusing on one of the company's key graters and kitchen tools: the Classic Zester, the Gourmet Medium Ribbon Grater, the Gourmet Ultra Coarse Grater, the Box Grater and the new Herb Mill. The campaign will reach more than 18 million consumers through its placement in such publications as Food & Wine, Cooking Light and Food Network Magazine.
"We are very excited to broaden our marketing efforts for the brand with a strategic national advertising campaign that not only touts our heritage as the first to create a premium hand-held grater, but also reinforces our position as an industry leader in developing extraordinarily sharp kitchen tools," said Tracy Panase, marketing manager. "We're delighted to begin communicating our message of product innovation and ingenuity more aggressively to millions of targeted consumers."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.