Millennial Focus Group to Discuss Housewares Shopping Habits, Preferences

HFN’s proprietary research on this generation will also be presented
February 15, 2017Andrea Lillo

Shoulberg AzzatoHFN's Shoulberg, left, and Azzato
NEW YORK—HFN editors will conduct a live focus group with a cross section of Millennials about their housewares shopping habits and preferences at the International Home + Housewares Show next month.

HFN’s Maureen Azzato and Warren Shoulberg will moderate this session with an audience, which is scheduled for 7:30 a.m. to 8:30 a.m. March 19. Azzato will kick off the program with original research on this generation, which is rapidly becoming prime purchasers of housewares products.

Then both Azzato and Shoulberg will moderate the panel consisting of eight Millennials, who will talk about where they shop for housewares, what they like and what is most important to them when purchasing products. Questions from the audience will also be entertained by the panel.

HFN’s Live Focus Group will take place at McCormick Place’s Grand Ballroom in the South Building.

Andrea LilloAndrea Lillo | Senior Editor

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.


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