Newell Rubbermaid Aligns Global Business Units

ATLANTA-Newell Rubbermaid will consolidate its current three operating groups into two -- Newell Consumer and Newell Professional -- and its 13 global business units (GBUs) into nine in January, in line with its planned realignment of its global business units, part of its recently announced Project Renewal initiative.

Newell Consumer will comprise four global business units: Home Organization & Style, Writing & Creative Expression, Fine Writing and Culinary Lifestyles. These four consumer-facing global business units will report to Penny McIntyre, group president, Newell Consumer.

Newell Professional will contain four global business units: Commercial Products, Construction Tools & Accessories, Labeling Technology & Integrated Solutions, and Industrial Products & Services. These four professional-facing global business units will report to William Burke, group president, Newell Professional.

As previously announced, the Baby & Parenting Essentials global business unit will report directly to Michael Polk, president and CEO, Newell Rubbermaid.

"The creation of two operating groups and nine global business units will simplify our organization and free up resources to be invested back into key growth initiatives and strengthened capabilities," Polk said. "These changes are key enablers to building a bigger, faster growing, more global, more profitable Newell Rubbermaid."

The Home Organization & Style GBU will comprise the Rubbermaid Consumer GBU, Decor GBU and the Beauty & Style GBU. Key brands in this new GBU are Rubbermaid, Levolor and Goody.

The Construction Tools & Accessories GBU will include the current Construction Tools & Accessories GBU and the former Hardware GBU. Key brands in this new GBU are Irwin, Shur-Line, Bulldog and Ashland.

The Labeling Technology & Integrated Solutions GBU is simply a name change from the Office Technology GBU and a realignment of this GBU to the Newell Professional operating group. Key brands in this new GBU are Dymo, Mimio and Endicia.

The Writing & Creative Expression GBU will contain the current Everyday Writing GBU and the Markers, Highlighters, Art & Office Organization GBU. Key brands in this new GBU are Paper Mate, Sharpie, Expo and Prismacolor.

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HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.