Newell Rubbermaid Aligns Global Business Units

ATLANTA-Newell Rubbermaid will consolidate its current three operating groups into two -- Newell Consumer and Newell Professional -- and its 13 global business units (GBUs) into nine in January, in line with its planned realignment of its global business units, part of its recently announced Project Renewal initiative.

Newell Consumer will comprise four global business units: Home Organization & Style, Writing & Creative Expression, Fine Writing and Culinary Lifestyles. These four consumer-facing global business units will report to Penny McIntyre, group president, Newell Consumer.

Newell Professional will contain four global business units: Commercial Products, Construction Tools & Accessories, Labeling Technology & Integrated Solutions, and Industrial Products & Services. These four professional-facing global business units will report to William Burke, group president, Newell Professional.

As previously announced, the Baby & Parenting Essentials global business unit will report directly to Michael Polk, president and CEO, Newell Rubbermaid.

"The creation of two operating groups and nine global business units will simplify our organization and free up resources to be invested back into key growth initiatives and strengthened capabilities," Polk said. "These changes are key enablers to building a bigger, faster growing, more global, more profitable Newell Rubbermaid."

The Home Organization & Style GBU will comprise the Rubbermaid Consumer GBU, Decor GBU and the Beauty & Style GBU. Key brands in this new GBU are Rubbermaid, Levolor and Goody.

The Construction Tools & Accessories GBU will include the current Construction Tools & Accessories GBU and the former Hardware GBU. Key brands in this new GBU are Irwin, Shur-Line, Bulldog and Ashland.

The Labeling Technology & Integrated Solutions GBU is simply a name change from the Office Technology GBU and a realignment of this GBU to the Newell Professional operating group. Key brands in this new GBU are Dymo, Mimio and Endicia.

The Writing & Creative Expression GBU will contain the current Everyday Writing GBU and the Markers, Highlighters, Art & Office Organization GBU. Key brands in this new GBU are Paper Mate, Sharpie, Expo and Prismacolor.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money