Nine Families Taking Aladdin's Do the Reuse Challenge

SEATTLE-Aladdin looks to encourage families to use reusable products instead of disposable ones with its Do the Reuse Challenge, which includes following nine families across the United States as they attempt to be more environmentally friendly.

The families were outfitted with Aladdin reusable products to help them in their quest and they blog about their experiences on

The Web site also includes facts about waste reuse and reduction and the payoffs for changing habits. Visitors to the site who accept the challenge can receive discounts on Do the Reuse Challenge products from the Aladdin web store, plus free shipping.

HFN Staff | News & Commentary

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  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money