NPD: Cookware the Most Likely Housewares Gift
November 28, 2012,
PORT WASHINGTON, N.Y.-As the holiday entertaining season gets underway, a recent report from market research firm The NPD Group sheds light on how housewares consumers spend their gift-giving dollars.
Though increasing slightly over the years, less than half of all housewares items sold are purchased as a gift for someone else, NPD said. Gift sales of cookware and dinnerware have both increased in share since last year, and cookware is the largest category with respect to gift-giving dollars within housewares.
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