NPD: Cookware the Most Likely Housewares Gift

PORT WASHINGTON, N.Y.-As the holiday entertaining season gets underway, a recent report from market research firm The NPD Group sheds light on how housewares consumers spend their gift-giving dollars.

Though increasing slightly over the years, less than half of all housewares items sold are purchased as a gift for someone else, NPD said. Gift sales of cookware and dinnerware have both increased in share since last year, and cookware is the largest category with respect to gift-giving dollars within housewares.

In addition, in the 12 months ending October 2012, bakeware dollar sales are up 5 percent, with value packs and casserole, baking dishes and muffin pans driving much of that growth and accounting for more than a third of total sales, according to the NPD report. In cookware, sets and open stock options account for the majority of the category dollars. Highest performing segments of cookware so far this year have been sauce pans, pressure cookers, stir frys/woks, steamers, and PTFE/PFOA free products. In cutlery, category sales are down slightly over last year, but some "notable areas" with double-digit dollar growth, NPD said, are carving/chef knives, cutlery with soft/comfort grips, 10-piece cutlery sets and eco-friendly cutting boards.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.