NPD: Personal-Care Products Shape Up Gift Market

PORT WASHINGTON, N.Y.-Ten percent of all personal-care purchases from December 2010 to November of this year were for gifts, according to a new study from The NPD Group.

In the survey, conducted by the company's Consumer Tracking Service, massaging appliances, men's electric shavers, facial trimmers, women's electric shavers and body groomers emerged as the most gifted product categories in personal care. Regarding massaging appliances, 24 percent more men than women made these purchases within the 12-month time frame, the results showed.

In addition, more than 15 percent of flat irons/straighteners sold in those 12 months were purchased in December 2010. Combination curling irons/straighteners were the top-selling specialty styler.

Looking at the whole personal-care category, 10 percent of all purchases in that period took place on the Internet. Twenty percent of these purchases were for men's electric shavers.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Adriana Hoyos Relaunches Brand at High Point Market

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.