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NPD: Personal-Care Products Shape Up Gift Market

Posted on December 15, 2011 by HFN Staff

PORT WASHINGTON, N.Y.-Ten percent of all personal-care purchases from December 2010 to November of this year were for gifts, according to a new study from The NPD Group.

In the survey, conducted by the company's Consumer Tracking Service, massaging appliances, men's electric shavers, facial trimmers, women's electric shavers and body groomers emerged as the most gifted product categories in personal care. Regarding massaging appliances, 24 percent more men than women made these purchases within the 12-month time frame, the results showed.

In addition, more than 15 percent of flat irons/straighteners sold in those 12 months were purchased in December 2010. Combination curling irons/straighteners were the top-selling specialty styler.

Looking at the whole personal-care category, 10 percent of all purchases in that period took place on the Internet. Twenty percent of these purchases were for men's electric shavers.