NPD: Personal-Care Products Shape Up Gift Market

PORT WASHINGTON, N.Y.-Ten percent of all personal-care purchases from December 2010 to November of this year were for gifts, according to a new study from The NPD Group.

In the survey, conducted by the company's Consumer Tracking Service, massaging appliances, men's electric shavers, facial trimmers, women's electric shavers and body groomers emerged as the most gifted product categories in personal care. Regarding massaging appliances, 24 percent more men than women made these purchases within the 12-month time frame, the results showed.

In addition, more than 15 percent of flat irons/straighteners sold in those 12 months were purchased in December 2010. Combination curling irons/straighteners were the top-selling specialty styler.

Looking at the whole personal-care category, 10 percent of all purchases in that period took place on the Internet. Twenty percent of these purchases were for men's electric shavers.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.