NPD: Personal-Care Products Shape Up Gift Market
December 15, 2011,
PORT WASHINGTON, N.Y.-Ten percent of all personal-care purchases from December 2010 to November of this year were for gifts, according to a new study from The NPD Group.
In the survey, conducted by the company's Consumer Tracking Service, massaging appliances, men's electric shavers, facial trimmers, women's electric shavers and body groomers emerged as the most gifted product categories in personal care. Regarding massaging appliances, 24 percent more men than women made these purchases within the 12-month time frame, the results showed.
Looking at the whole personal-care category, 10 percent of all purchases in that period took place on the Internet. Twenty percent of these purchases were for men's electric shavers.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.