NPD: Personal-Care Products Shape Up Gift Market
December 15, 2011,
PORT WASHINGTON, N.Y.-Ten percent of all personal-care purchases from December 2010 to November of this year were for gifts, according to a new study from The NPD Group.
In the survey, conducted by the company's Consumer Tracking Service, massaging appliances, men's electric shavers, facial trimmers, women's electric shavers and body groomers emerged as the most gifted product categories in personal care. Regarding massaging appliances, 24 percent more men than women made these purchases within the 12-month time frame, the results showed.
Looking at the whole personal-care category, 10 percent of all purchases in that period took place on the Internet. Twenty percent of these purchases were for men's electric shavers.