NPD: Small Appliance Sales Grew 15 Percent in First Half of 2013
August 29, 2013,
PORT WASHINGTON, N.Y.-U.S. sales of small kitchen appliances reached $2.5 billion in the first half of this year, up 15 percent from the same period of last year, according to data from The NPD Group.
Looking at individual product categories, according to the research firm's Consumer Tracking Service, dollar sales of blenders/mixers/chopper systems jumped 82 percent in the first half of 2013. Sales of espresso makers were up 73 percent, and sales of juice extractors rose 45 percent. Sales of popcorn makers climbed 35 percent, and sales of countertop blenders increased 28 percent.
Debra Mednick, NPD's executive director and home industry analyst, attributed the strong sales performance to product innovation in specialty appliances, nutrition and diet trends, and "consumers' desire to replicate away-from-home in the home." Mednick also said consumer spending on premium products "provides an added boost to the industry."
"As the online channel continues to grow in size and impact, the growth comes with new challenges for marketers," Mednick said. "Balancing the virtual and the brick-and-mortar demands attention in order to be positioned as an opportunity."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money