NPD: Small Appliance Sales Grew 15 Percent in First Half of 2013

NPD GroupPORT WASHINGTON, N.Y.-U.S. sales of small kitchen appliances reached $2.5 billion in the first half of this year, up 15 percent from the same period of last year, according to data from The NPD Group.

Looking at individual product categories, according to the research firm's Consumer Tracking Service, dollar sales of blenders/mixers/chopper systems jumped 82 percent in the first half of 2013. Sales of espresso makers were up 73 percent, and sales of juice extractors rose 45 percent. Sales of popcorn makers climbed 35 percent, and sales of countertop blenders increased 28 percent.

Debra Mednick, NPD's executive director and home industry analyst, attributed the strong sales performance to product innovation in specialty appliances, nutrition and diet trends, and "consumers' desire to replicate away-from-home in the home." Mednick also said consumer spending on premium products "provides an added boost to the industry."

In terms of sales channels, online sales rose 23 percent in the first half and accounted for 19 percent of the dollars spent on small appliances. Sales at brick-and-mortar stores were up 8 percent.

"As the online channel continues to grow in size and impact, the growth comes with new challenges for marketers," Mednick said. "Balancing the virtual and the brick-and-mortar demands attention in order to be positioned as an opportunity."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.