Pantone Goes Green for 2017’s Color of the Year
December 8, 2016,
CARLSTADT, N.J.—With a nod towards nature, Pantone has named Greenery as its color of the year for 2017.
Greenery (Pantone 15-0343) is a refreshing and revitalizing shade that is symbolic of new beginnings, the color authority said.
“While Serenity and Rose Quartz, the Pantone Color of the Year 2016, expressed the need for harmony in a chaotic world, Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
The Keurig K15 in Greenery, left, and Oriental Weavers' Cosmo shag
“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” said Eiseman. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”