The Paula Deen Network to Launch This Fall
June 12, 2014,
SAVANNAH, Ga.-Paula Deen Ventures has announced the Paula Deen Network, an interactive, paid, subscription-based online offering, with an expected September launch. Viewers will be able to engage and access content any time they want on their computers, smartphones and tablets.
Programs will feature both short- and long-form content and shows will have themes for every day, such as "Leftover Monday" and "Taco Tuesday," as well as holiday-themed content. Deen will take viewers through the cooking process step by step, and recipes will include the dishes for which Deen is known, as well as simple, healthy and budget-friendly meals for the family. Deen will also showcase lifestyle segments that highlight Southern living, including holiday decorating tips and local merchants. Other features go beyond video and include such tools as a meal planner, so viewers can plan meals for an entire week, month or holiday using Deen's recipes, easy-access how-to content and recommendations from Deen.
Paula Deen Ventures CEO Steven Nanula added, "While Paula had several offers to return to broadcast television, she ultimately decided to launch the Paula Deen Network because it gives her a greater level of direct access to her millions of fans when it is convenient for them. In addition, Paula will enjoy full creative control of the shows, recipes and content, and be able to give her fans exactly what they love most about her. With 4.2 million fans on Facebook and 1.24 million followers on Twitter, it was clear to us that an interactive digital network was the way to go."
People who pre-register at PaulaDeen.com will be automatically entered into a sweepstakes for a chance to win an all-expense paid trip to Savannah to join the live studio audience. A 14-day free trial period will be available to all users at the time of launch in September.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.