Philips Norelco Joins With Carmen Electra for Reforestation Initiative
April 30, 2010,
STAMFORD, Conn.-Philips Norelco has teamed with actress/model Carmen Electra for a campaign to rebuild the world's forests.
Titled "Deforest Yourself. Reforest the World," the campaign includes a challenge to men to have their chest hair trimmed by Electra today at New York City's Madison Square Park, using a Philips Norelco Bodygroom. It also includes a partnership with the Arbor Day Foundation by which Philips Norelco will donate $75,000 and plant a minimum of one tree for every Philips Norelco Bodygroom purchased from today through June 30.