Philips Norelco Joins With Carmen Electra for Reforestation Initiative

Carmen ElectraCarmen Electra

STAMFORD, Conn.-Philips Norelco has teamed with actress/model Carmen Electra for a campaign to rebuild the world's forests.

Titled "Deforest Yourself. Reforest the World," the campaign includes a challenge to men to have their chest hair trimmed by Electra today at New York City's Madison Square Park, using a Philips Norelco Bodygroom. It also includes a partnership with the Arbor Day Foundation by which Philips Norelco will donate $75,000 and plant a minimum of one tree for every Philips Norelco Bodygroom purchased from today through June 30.

The initiative also includes a Web site,, on which consumers can receive tips for grooming their body hair and learn how they can help in the effort to increase the number of trees and parks in public areas. Visitors to the site can play each day for a chance to win a Philips Norelco Bodygroom Pro, and can enter a drawing for a chance to win a surfing trip to Hawaii, a white-water rafting trip in Colorado Springs, Colo., a golf outing in North Carolina or a deep-sea fishing trip to the Florida Keys.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money