Philips Sonicare Partners with Susan G. Komen for the Cure

Posted on October 1, 2010 by HFN Staff

STAMFORD, Conn.-Philips Sonicare has formed an alliance with Susan G. Komen for the Cure to raise funds for the fight against breast cancer.

The power-toothbrush brand will donate $100,000 to the organization and will release a commemorative Sonicare toothbrush with a pink power button; pink has become the official color for the Komen organization. The limited-edition toothbrush, called the Philips Sonicare Essence 5300, will be available this month at a suggested retail price of $59.99.