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Rowenta Introduces Craft Lab

Posted on May 26, 2010 by HFN Staff

WEST ORANGE, N.J.-Rowenta, the garment-care brand of Groupe SEB, has launched Craft Lab, an online resource for crafting enthusiasts.

Located at Craftlab.RowentaUSA.com, the Web site features a variety of craft projects with step-by-step instructions. It also includes video tutorials and a tips-and-techniques section designed for both beginners and experienced crafters. Also on the site are links to Rowenta-branded garment-care products, which can help crafters achieve professional results on their projects, according to a Rowenta statement.

The site is hosted by Lotta Jansdotter, designer, author and teacher on sewing and printing.