Rowenta Names Harper, Radosevich Brand Ambassadors
Posted on August 2, 2012 by
NEW YORK-Designer Althea Harper and do-it-yourself expert Jenni Radosevich have agreed to serve as official brand ambassadors for Rowenta.
Harper, who has appeared on the Lifetime series "Project Runway," manages her own fashion line and has worked along with designers such as Tony Burch, Anna Sui and Vivienne Westwood. She will serve as Rowenta's brand ambassador in fashion design, offering tips on proper garment care, wardrobe design and key fashion trends.
Radosevich, a blogger, author and former contributor to InStyle, will serve as Rowenta's brand ambassador in lifestyle and home decor, contributing do-it-yourself projects for crafters of all skill levels. Her background includes teaching consumers how to create expensive looks and luxury home decor items at a fraction of the cost.
Both women have created and filmed a series of online video workshops that are being posted on Rowenta's official Facebook and YouTube pages over the next few months. Harper's series focuses on constructing garments with fabrics and without the use of needles and threads. Radosevich's videos deal with projects in both the home decor and fashion realms.