Samsung Takes the Floor

By David Gill

The debut of three canister vacuum models has put Samsung, one of the consumer-electronics industry's most powerful names, into the U.S. floor-care market.

Currently, the company markets vacuums in Europe, Australia and Korea, and has now decided to take on the United States. It is launching its vacs into this market with the confidence that it can make its mark in this category as it has with other products. Kevin Dexter, Samsung's senior vice president of home appliance sales and marketing, said, "From refrigerators to ovens to washing machines, Samsung has over the past few years completely transformed the home appliance industry with new technology and design, and now we're doing the same thing with vacuums."

Available in champagne, electric blue and black, the three models feature reduced noise levels and ergonomic design for ease of storage and increased maneuverability, according to a Samsung statement. A centerpiece of the vacuums is their air-flow design, which reduces excessive noise and thus cuts down on what Samsung described as "the roaring vacuum sounds that can disturb everyone in the house."

The champagne model's multichamber vacuum system has longer-lasting suction power than conventional vacs and catches up to 99.7 percent of dirt, dust and particles. It also has an auto dust-sensing system, which measures the amount of dust it needs to clean and adjusts its suction accordingly.

The Samsung statement said this model is well positioned for pet owners because it handles pet hair on all surfaces, reduces pet dander and eliminates pet odors with an anti-odor carbon filter.

The black and electric blue models are designed with a twin-chamber vacuum system, which catches up to 95.2 percent of dust and fine particles.

All three models includes a HEPA filter, which traps small particles and purifies the air. They also have a telescope wand that extends up to 35.4 inches and down to 23 inches, and large dust bins which are designed to be easily removed and emptied without spilling dust. The electric blue and champagne models include a 15-inch wide brush, larger than the 13-inch wide standard brush, and can be used on different floor types.

The three models are slated to reach retail this summer. Pricing will range from $299 to $449.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


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