Sharper Image Expands Advertising Initiatives

NEW YORK--The Sharper Image has unveiled a major advertising push for the upcoming holiday shopping season.

The campaign will include national television advertising, prominent billboards, sports-arena signage and brand signage at airports. The TV ads have already begun airing on national and local cable stations throughout the country. Billboards in Times Square here have also debuted, and are located on the Long Island Expressway, the New Jersey Turnpike, route I-494 in Minneapolis and West Ontario Street in Chicago. Signage has appeared at John F. Kennedy International Airport in New York, Los Angeles International Airport, Dallas-Fort Worth International Airport, Hartfield-Jackson Airport in Atlanta and O'Hare International Airport in Chicago, among others.

Two years ago, Sharper Image was acquired by a joint venture consisting of Bluestar Alliance, Hilco Consumer Capital and Gordon Brothers. The owners transformed the company from a retailer to a lifestyle brand, and since then the Sharper Image name has been licensed for products including kitchen electrics and personal-care electrics.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.