Sharper Image Moves into India with Bradford Licensing Agreement
January 4, 2011,
NEW YORK-The Sharper Image has reached an agreement with Bradford Licensing India in which the latter will represent the brand in India.
The deal puts Sharper Image-branded consumer electronics, personal-care products, health-and-wellness products, home and small kitchen appliances, air purifiers and luggage and travel accessories into the Indian market. Sharper Image was launched in that country at last month's Brand Licensing India 2010 trade show in New Delhi.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.