Small Electrics Assortment Expands at Ambiente

Ambiente, The ShowFRANKFURT, Germany-Buyers will find a larger selection of small electrical appliances at the Ambiente fair here in February.

"The spectrum of small electrical appliances to be seen in Frankfurt continues to grow," said Thomas Kastl, director for the Dining section at Ambiente. "Thus, this international business platform offers the trade optimum conditions for rounding off their assortments. Small electrical appliances are lifestyle products that are playing an increasingly important role in modern households."

International brands such as BEEM, Electrodomesticos Jata, Hurom and NUC Electronics are located in Hall 3.0. Consumer brands, including Bialetti, Bugatti, Cloer, Gastroback, Graef, KitchenAid and Severin, are located in Hall 3.1. Suppliers such as Fakir, Jupiter, Ritterwerk and Rommelsbacher make their presentations in Halls 5.1 and 6.1. Additionally, there are many exhibitors, such as Kuchenprofi, G.A.T. or PT Maspion, with small electrical appliances in their ranges alongside other branded products.

For the first time, Vitamix will present its products at Ambiente, in Hall 3.1. "Vitamix has consciously chosen Ambiente as the venue to introduce the company as the world's premium manufacturer of high-performance blenders to a wide European audience. Ambiente sets trends, especially for the specialist glass, porcelain, ceramic and cutlery trade, and thus gives us the opportunity to present the Vitamix brand world and highlight products to our target group in an ideal setting," said Michel E. Nouafo, vice president international household sales, Vita-Mix Corp.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.