Smith's Launches Ad Campaign, Enhanced Public Outreach
February 19, 2014,
HOT SPRINGS, Ark.- Smith's Consumer Products, which includes the brands KitchenIQ, Smith's Housewares, Smith's Sporting Goods & Hardware and Firewire, is ramping up its consumer engagement in 2014 with a variety of initiatives.
The company has undertaken a year-long consumer advertising campaign to introduce the new KitchenIQ brand name to consumers, while encouraging home cooks to work smarter in the kitchen.
Smith's also has created a comprehensive social media marketing calendar which will be used to provide regular content to all social media platforms - including Facebook, Twitter and Pinterest. A dedicated team has been put in place to help facilitate timely social media communication. The company is also teaming-up with House Party to host 250 in-home parties designed to increase brand awareness and consumer trial for KitchenIQ.
"The goal of each segment of our strategy is to increase consumer interest and activity with all of our product lines--KitchenIQ, Fire Wire and Smith's," said Dan Glidden, CEO of Smith's Consumer Products, Inc. "2014 is shaping-up to be our biggest year ever and we're looking forward to continued growth in all segments of our business."