Snapware to Launch Emeril by Snapware Collection on HSN
December 17, 2012,
ROSEMONT, Ill.-Food storage brand Snapware is collaborating with Chef Emeril Lagasse on an Emeril by Snapware collection with multichannel retailer HSN. It is also holding a sweepstakes centered around the Superbowl.
The licensed collection is part of World Kitchen's strategy to build the Snapware brand name, World Kitchen CEO Carl Warschausky told HFN. World Kitchen acquired Snapware at the end of 2010.
"Party prep makes all the difference when entertaining. Using Snapware containers makes advanced prep a whole lot easier - these simple solutions allow you to enjoy more time with guests," said Lagasse. "I use these products at home and in my kitchens and, together with Snapware, we're bringing one lucky Facebook fan to New Orleans to enjoy a meal at my restaurant and cheer on their team in the Superdome."