SodaStream Debuts Ultimate Mixologist Contest
July 2, 2014,
Ad for the Ultimate Mixologist Contest
MOUNT LAUREL, N.J.-SodaStream is launching its Ultimate Mixologist Contest in an effort to enable consumers to experiment and discover new beverages using its beverage carbonation products.
Beginning today, the company is inviting consumers throughout the nation to create and submit custom cocktail or "mocktail" recipes, along with a brief video demonstration on either its Facebook or Instagram pages. Two winners will be chosen by way of an online vote from consumers, and will receive an all-expenses-paid trip to the San Diego Spirits Festival, Aug. 23-24.
Scott Guthrie, general manager of SodaStream Americas, said, "The Ultimate Mixologist Contest is a fun way to engage consumers in the brand by giving them the opportunity to pair their creativity and imagination with the versatility of our system to craft original drink recipes."