SodaStream FY Profit Falls Short; Scarlett Johansson to be Brand Ambassador
January 13, 2014,
AIRPORT CITY, Israel-Despite achieving record sales, SodaStream's fiscal-year net income is expected to finish below its target, according to Daniel Birnbaum, the company's CEO.
In a preliminary statement on the fiscal year, the company said its net income will total about $41.5 million on revenue of an estimated $562 million. Birnbaum added that SodaStream was "disappointed" in its fourth-quarter performance. "These preliminary results reflect a challenging holiday selling season in the U.S. and several factors, mostly from the second half of the quarter, that negatively impacted our gross margin," he said.
In a separate statement, SodaStream said actress Scarlett Johansson has become the company's first-ever global brand ambassador. Johansson and SodaStream have entered into a multiyear partnership that will make her the face of a new marketing campaign, whose first advertisements will be seen during the Super Bowl on Feb. 2.