SodaStream Teams with Skinnygirl on Low-cal Flavors
February 13, 2014,
AIRPORT CITY, Israel-In the latest of a series of partnerships that is extending its beverage offerings, SodaStream has entered into an agreement with Skinnygirl, the lifestyle brand, on a series of low-calorie, naturally sweetened beverage flavors for SodaStream's home carbonation systems.
Under the terms of this agreement, the two companies will co-develop "a family of better-for-you flavors designed with women's taste in mind," according to a joint statement from the two companies. The new line is expected to be available in the United States during the second half of 2014. Terms of the agreement were not disclosed.
Daniel Birnbaum, SodaStream's CEO, said, "Consumers are getting smarter about their bubbly beverage choices, and now they can enjoy their favorite Skinnygirl drink with style, custom-made fresh and exactly as they like it each time."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.