SodaStream Teams with Sunny Delight
Posted on March 3, 2014 by
AIRPORT CITY, Israel-In the latest in a series of alliances with beverage providers, SodaStream has reached an agreement with Sunny Delight to develop a new line of flavors for the former's home beverage carbonation system.
Sunny Delight is a producer of juice-based drinks, some of which are branded under the SunnyD label. Under the terms of the agreement, the two companies will co-develop SunnyD Tangy Original Orange, Orange-Strawberry and other flavors exclusively for SodaStream's system. Terms of the agreement were not disclosed.
The new flavors are expected to be available during the second half of this year. Daniel Birnbaum, SodaStream CEO, said, "Adding our sparkle to these popular flavors will attract a new audience to both brands, further driving consumer interest in the growing home carbonation category."