SodaStream to Debut 2014 Ad Campaign at Super Bowl
November 6, 2013,
MOUNT LAUREL, N.J.-SodaStream will launch its 2014 global advertising campaign during Super Bowl XLVIII on Feb. 2.
This will mark the second consecutive year in which the home-carbonation system manufacturer will be among the brands advertised during the broadcast of the game. A company statement said its ad will appear during the game's fourth quarter.
"The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, better-for-you alternative to packaged soda," said Daniel Birnbaum, SodaStream's CEO.