StoreBound to Offer PancakeBot Food Printer

StoreBound's PancakeBotStoreBound's PancakeBot

NEW YORK-StoreBound said it is planning to launch the PancakeBot, which it describes as the world's first sub-$200 food printer, at the International Home + Housewares Show in March.

PancakeBot is a three-dimensional food printer that can "print" pancakes by automatically dispensing batter onto a griddle, in a shape of the user's choosing. It is the invention of Miguel Valenzuela, who built the first PancakeBot in 2010 for his daughters after being inspired by a magazine article describing a man who created a pancake-stamping machine out of Legos. StoreBound, which worked with Valenzuela on the development of the product, acquired the rights and the associated intellectual property for the PancakeBot from Valenzuela last year.

Evan Dash, StoreBound's CEO, said, "Initially, we will be targeting the commercial market including hotels, restaurants and caterers." Dash also noted that children have expressed an interest in the product. "We include software that allows a child to easily trace a picture on a computer to create their own edible work of art," he said.

The PancakeBot is slated to begin shipping in the third quarter of this year and will retail for $199.95-$299.95, depending the version size and features.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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