StoreBound Tabs MacKenzie as President, Underhill to Head Marketing

NEW YORK-StoreBound has promoted Shaun MacKenzie to president and has named Phillip Underhill chief marketing officer.

Both of these positions are new for the company. MacKenzie, who was senior vice president of sales, continues to oversee the company's sales organization and is also in charge of operational initiatives. Underhill has assumed responsibility for all aspects of marketing, packaging and brand management.

Evan Dash, StoreBound's founder and CEO, said the company has added the position of president in order to support its "rapid growth." Regarding Underhill's new post, Dash said StoreBound has launched numerous products across four brands, along with a major digital marketing initiative, over the past year and a half. "We have an aggressive marketing strategy to execute across several different channels to support our launches, drive brand awareness, build a consumer community and ensure that we're delivering the best possible consumer experience," Dash said.

Before joining StoreBound, Underhill held marketing positions with Saatchi & Saatchi and Young & Rubicam.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


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