Sur La Table, Joseph Joseph Celebrate Partnership

The No-Spill Mill keeps table surfaces clean with an integrated base that captures salt or pepper after use. josephjoseph.comThe No-Spill Mill keeps table surfaces clean with an integrated base that captures salt or pepper after use. josephjoseph.com

By Allison Zisko

Sur La Table has nearly doubled its floor space dedicated to Joseph Joseph in its SoHo store here, and it showcased those displays, along with exclusive new Joseph Joseph products, at a recent press event.

The specialty retailer has partnered with the design-oriented housewares company since 2009, according to Cindy Payne, director of merchandising for cookware, cutlery and cook's tools, "and they're growing at an accelerated rate."

"Our customer comes in for newness and innovation. Joseph Joseph delivers on that," she said.

Sur La Table "celebrates brands" but also delights its customers with new discoveries throughout its stores, Payne continued. A dedicated space that shows the breadth and depth of the Joseph Joseph assortment; the company's innovative new products; and the exclusive bright purple colorway that debuts at Sur La Table this fall; together with the Joseph Joseph products that are scattered throughout the floor, blend those two business models well, she said.

Currently, Sur La Table's top-seller from Joseph Joseph is the stainless steel garlic rocker. Payne said, "We can't keep it in stock ... it completely exceeded expectations."

Joseph Joseph specializes in producing innovative, functional product in fun colors that allow people to accessorize their kitchens, said managing partner Richard Joseph. Among the new items on hand were the no-spill battery-operated grinder, the Arena self-draining dish rack, the Segment divided utensil holder, the Lotus steamer, and a baking set that comprises four baking items from the company's range: an Elevate pastry brush and small spatula, the Pie kitchen timer and an adjustable rolling pin.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Research Store

Videos

  • Retailers Share Why They Attended HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017

    HFN's DIGITAL EDITION

    October 2017


    COVER STORY:

    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


    ALSO IN THIS ISSUE:

      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.